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The GTMpreneur glossary.

A fast index of GTM terms, frameworks, and systems used across GTMpreneur notes and guides. Pick a keyword and go straight to the full entry.

#ABCDEFGHIJKLMNOPQRSTUVWXYZ

A

  • Account executive→
  • Account-based marketing→
  • ACV→
  • ARR→
  • Average revenue per account→

B

  • BANT→
  • BDR→
  • Bookings vs billings→
  • Burn multiple→
  • Buyer persona→
  • Buying committee→

C

  • CAC→
  • CAC payback period→
  • Churn rate→
  • Cohort analysis→
  • Customer health score→
  • Customer marketing→
  • Customer onboarding→
  • Customer success→

D

  • Data enrichment→
  • Deal desk→
  • Demand capture→
  • Demand generation→

E

  • Economic buyer→
  • Expansion revenue→

G

  • Go-to-market plan→
  • Go-to-market strategy→
  • Gross revenue retention→
  • GTM→

I

  • ICP→
  • Inbound sales→
  • Intent data→

L

  • Lead scoring→
  • Lifecycle marketing→
  • Logo retention→
  • LTV→
  • LTV:CAC ratio→

M

  • Market segmentation→
  • MEDDICC→
  • MQL→
  • MRR→
  • Multithreading in sales→
  • Mutual action plan→

N

  • NRR→

O

  • On-target earnings→
  • Outbound sales→

P

  • Pipeline coverage→
  • Positioning→
  • PQL→
  • Product adoption→
  • Product marketing→
  • Product-led growth→

R

  • Revenue churn→
  • RevOps→
  • Rule of 40→

S

  • SaaS quick ratio→
  • Sales cadence→
  • Sales champion→
  • Sales discovery→
  • Sales forecast accuracy→
  • Sales funnel→
  • Sales pipeline→
  • Sales qualification→
  • Sales quota→
  • Sales velocity→
  • SDR→
  • Speed to lead→
  • SQL→

T

  • Time to value→

V

  • Value proposition→
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