Signals beat lists. Here's the operating model.

Most outbound is still list-driven. The teams that win in 2026 are signal-driven. Firmographic. Technographic. Behavioral. Intent. Layered together. A first pass at the model I run.

This note is on the writing desk. The argument is sketched, the examples are not pinned yet. When it ships it lands here in full with the workflows and worked examples that show how the idea plays out in practice.